This reaction soon spread to the other boards of 4chan, where elements of the show quickly inspired recurring jokes and memes on the site.
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Though the show had been discussed on 4chan's 'comics and cartoon' board ('/co/') before the essay's publication, the alarmist nature of the essay led to more interest in the show, resulting in a positive response for the series for its plot, characters, and animation style.
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Amidi's essay expressed concern that assigning a talent like Faust to a toy-centric show was part of a trend towards a focus on profitable genres of animation such as toy tie-ins to deal with a fragmented viewing audience and overall "an admission of defeat for the entire movement, a white flag-waving moment for the TV animation industry." The article said this concern was over the fact that more and more shows seem to be driven by company executives who want to sell their products, rather than creators. One of the first critical reviews of Friendship Is Magic, which was published shortly after the initial broadcast in October 2010, was written by Amid Amidi of the animation website Cartoon Brew, who wrote that the show was a sign of "the end of the creator-driven era in TV animation".
The fandom adopted the name brony (plural bronies), a portmanteau of " bro" and " pony", as well as pegasisters, which is a portmanteau of pegasus and sister. These fans, mostly male, were drawn to the show's characters, stories, animation style and influence of the show's propagation as an Internet meme. It also found an large audience of adult internet users in late 2010 and early 2011, forming a subculture. The series received widespread praise from both television critics and parental groups.
Under Hasbro's guidance, Faust developed the show to appeal to the target demographic of young girls, but created characters and settings that challenged formerly stereotypical norms of "girly" images and added adventure and humorous elements in order to keep parents interested. Lauren Faust was selected as the creative developer and executive producer for the show based on her previous animation experience with other animated shows such as Cartoon Network's The Powerpuff Girls and Foster's Home for Imaginary Friends. My Little Pony: Friendship Is Magic is an animated television series produced by Hasbro as part of the My Little Pony toy franchise, which is tied in with the 2010 relaunch of dolls and play sets and original programming for the American children's cable channel Discovery Family (formerly Hub Network). Cosplayers of numerous characters from My Little Pony: Friendship Is Magic at the 2012 Summer Bron圜on